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Fundamentals of Optimizing a Web Page
This is a "back to the basics" type of entry as I wanted to deal with the fundamental elements that are involved in optimizing individual web pages, giving them a better chance to position well in the organic search results of engines such as Google, Yahoo, MSN and Ask.

Date: 2011-12-20


Successful Targeting Strategies For Facebook Ad Campaigns
Next up we had a panel featuring Addie Conner, the VP of Advertising for SocialCode, Matt Lawson, the VP of Marketing for Marin Software, and the incomparable Marty Weintraub, President of AimClear.

Date: 2011-12-06


How to Use Keywords in Your Content Marketing
Search engine optimisation copywriting isn't just for websites. If you want your content to be found, you have got to use keywords.

Date: 2011-11-22


Don't Rely On Your Organic Listing
Do you own and operate a well optimized website that has aged and has a pretty spot up at the top of a search engine results page for numerous targeted keywords? If so, congratulations, because that is quite a feat.

Date: 2011-11-08


Presenting Google's Dynamic Search Ads Program
Google AdWords now offers Dynamic Search Ads. This feature was announced by Google recently, and with these Ads your site will be indexed frequently for changes by the search engine.

Date: 2011-10-24


A Beginner's Guide To Using Social Media
Some people take to social media like a duck to water, others find it slightly trickier to get to grip with how to use it and how to get the most from it.

Date: 2011-10-11


Free Ebook: The Essential Step-by-Step Guide to Internet Marketing
Whether you're just getting started with internet marketing or you just want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.

Date: 2011-09-28


SEO Tips – Quick Audit Checklist
Audits are really necessary when it comes to measuring and analyzing SEO activities. You need to know what is working for your site and what's not, so that you can focus on the "what's not" part.

Date: 2011-09-27


'Globalizing' Your Site – The Google Way
Giving your web site a globalized look, by making it accessible (or readable) to a multilingual readership, is always a thrilling idea.

Date: 2011-09-13


How To Increase Visibility With Longer Keywords!
Keywords are probably the basis of search engine optimization, and you can increase your visibility by switching to longer keywords. Longer keywords are simple variations of the keyword with similar meaning.

Date: 2011-09-01


How Often Should You Update Your Website
When I talk with small business owners or look at their websites, one of the frequently-asked questions (or subject that I notice requires attention) is how often should you update your website, and how many websites are filled with outdated information.

Date: 2011-08-15


Experience The 'New' Google Places!
Google has been working on the look of all its services- Gmail, Maps and everything. The purpose is to integrate the look of all products with with Google+. Now, it's Google Places that has been revamped by Google.

Date: 2011-08-01


Are Your Inbound Website Links Helping You or Hurting You?
If you've studied Website Search Engine Optimization (SEO) and ranking at all, you already know the power of inbound links. Because in the eyes of the search engines, the fact that another site is linking to yours is much like a referral or testimonial. And the higher the other site ranks, and the more closely their content relates to yours, the better.

Date: 2011-07-19


Web-based software that will wow your customers - Free Trial
Empower your team to deliver awesomely responsive customer support. Work quickly and wow your customers via Email, Web, Facebook, Twitter, Live Chat and Phone

Date: 2011-07-18


Google Sites Gets Automatic Mobile Rendering Feature
"As the dramatic growth of the mobile web changes the way people consume content, it's becoming increasingly important for publishers to provide a good mobile experience."

Date: 2011-07-05


Optimizing Your Online PR Strategy: Background Research
In the first two parts of this series, we looked first at how the online audience differs from the traditional off-line audience. There are several distinct characteristics one has to take into account before pushing content out onto the web that was designed for print.

Date: 2011-06-21


Link Building – Doing It Well
Getting great rankings isn't just about the structure of your website and its copy. Obviously they both have a major influence but there is also a third element that must be present.

Date: 2011-06-07


Taking Advantage of Google Instant Previews
For those of you who have listened to anything I have rambled on about in December and early in the new year, Google is looking at Click-Through-Rates(CTR).

Date: 2011-05-24


How To Market Your Small Business With QR Codes
You may have already seen QR codes-those funny-looking, square barcodes-on direct mail pieces, in advertisements, or even for sale signs. As smart phones become more prevalent, more businesses are using QR codes as part of their marketing and communications.

Date: 2011-05-12


Simple SEO Checks Any Small Business Can Make
Are you the type of person who breaks out into a cold sweat whenever you hear the term search engine optimisation?

Date: 2011-04-25


Why Small Minded and Small Marketed SEO Doesn't Work
Some time ago, we brought on a client in a pretty competitive field that had a limited budget. Our proposal outlined what we could do and also noted the limitations they would have with the budget they were willing to spend.

Date: 2011-04-12


Watch Your Sales Bloom this Spring
See Who Responds to Your Email Track your results: see who opens, clicks & buys.

Date: 2011-04-04


Creative Keyword Research
It's my last day here at SES New York, and I'm attending the "Creative Keyword Research" session with speakers Ron Jones, President and CEO of Symetri Internet Marketing and Lisa Cucinotta, Advertising Supervisor of Resolution Media.

Date: 2011-03-28


How To Become An Ideas Factory
You know you have got to get to grips with SEO if you want your website to get noticed. You also know a big part of that strategy will be the building of back links which means one thing – blogging.

Date: 2011-03-15


The Three Best Ways To Put Your Small Business Marketing On Autopilot
Let's face it... We truly are all given the same 24 hours in a day. As an entrepreneur, on any day you likely have to handle your social networking, write an ezine or blog, answer a zillion emails, take care of clients, projects or customers, attend meetings of one sort or another, do some bookkeeping, and on and on and on.

Date: 2011-03-01


Using Mobile Growth To Boost Your Site Traffic
About 300 lucky Googlers were able to be in attendance at the Google New York office for the Think Mobile with Google one-day conference, but about 2,000 others were able to attend a few of the afternoon keynote sessions yesterday by viewing the live streaming video, myself included.

Date: 2011-02-14


Learn the Science of Email Marketing - Free Webinar
Email marketing is the standard by which all other online marketing is measured. Everyone has an email address, and many of us read our emails all the time and everywhere via our mobile devices.

Date: 2011-02-02


Making Your Site More Visible Online
Every business that uses the internet wants to get found. So how do you do it? Search engine optimisation is obviously a big part of online visibility one aspect of which is building back links.

Date: 2011-02-01


Growing Your Business Through Local Markets
For many companies- especially small businesses- the market is local. And search engines have been refining the way they treat search queries for local information. If you search for "sushi restaurant in DC," you'll see some local listings.

Date: 2011-01-17


Building Your Toolset For The Social Customer
I originally published this for App Bistro but since I know that I have several small business readers here I thought it would be a good idea to re-publish it.

Date: 2011-01-04


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