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Creating Rich Content
We have all heard the term content-rich, but what does content rich really mean? Content rich means different things for different individuals, because what one person finds useful, another may not.

Date: 2006-12-15

Google and Yahoo Visibility For The Holiday Sales
In 48 hours or less (many times the same business day!), your site will begin to show up in the sponsored links of Google, Yahoo!, AOL, AltaVista, Excite, InfoSpace and many other search engines. No other service is able to match this claim.

Date: 2006-12-14

Design, SEO, And Usability Laws?
You read and hear it all the time. Somebody tells you to do something a certain way because it's the only correct way.

Date: 2006-11-28

Blogging Tips And Mistakes To Avoid
For every Matt Cutts and Danny Sullivan, there is John Q. Blogger who just can't seem to increase the readership of his blog. Opinions are a dime-a-dozen in cyberspace, but there are steps that bloggers can take to make their blogs more attractive to potential visitors.

Date: 2006-11-14

Social Web SEO
American sculptor Horatio Greenough coined the phrase "Form follows function," which was later popularized by architects Louis Sullivan and Frank Lloyd Wright.

Date: 2006-10-31

SSL: Site Security And Privacy
Netscape began using Secure Socket Layer (SSL) in 1994 as a means of sending sensitive data over the web. The newer edition of the service is called Transport Layer Security (TLS), although even this is routinely known by the SSL designation.

Date: 2006-10-16

Measuring Internal Search...
Like the Scarlet Pimpernel, good analysis of Search Functionality can be hard to find. I just finished an excellent post by Matt Lillig on his new analytics blog about looking at Internal Search, and it inspired me to bump Search higher up on the ladder of Functional components and talk about some of the peculiar issues associated with its measurement.

Date: 2006-10-03

RSS Usability Problems And Solutions
RSS is a family of web-feed formats that is used for web syndication. It can also be used by news websites, weblogs and podcasting, among others.

Date: 2006-09-19

What’s New On Your Website?
There is nothing that impresses a visitor to your website less than never seeing anything new within its pages.

Date: 2006-09-05

Building A Site That Caters To Internet Culture
When it comes to communicating online, there is a definite unique technique that surpasses them all, catering specifically to Internet Culture - the one social element that connects us all, no matter where we're from, as long as we're hooked up to the world wide web.

Date: 2006-08-22

SES 2006: Optimizing Your Feed
This is a continuation of an earlier offering about blog and RSS feed optimization. Because the information is dense, we thought it best to present it with another spray of bullets. Managing editor Mike McDonald is one heck of a note-taker.

Date: 2006-08-09

EU Domain Grabs Lead To Lawsuits
The European Registry of Internet Domain names (EURid) suspended the registrations of over 74,000 .eu domains and accused 400 registrars of warehousing names for resale.

Date: 2006-07-25

Customers Are Demanding RSS
Broadband users are 3x more likely to use RSS feeds.

Date: 2006-07-11

Adhering To Web Standards To Improve Business
Taking web standards into account when designing a website may not be the primary concern for many site owners, but when it comes to finding an extra edge to improve their business, they are more than willing to do anything required to increase revenues.

Date: 2006-06-20

Stay Visible To Customers With Friendly Favicons
I've heard the phrase "sticky website" creeping back into the oral arsenal of search marketing practitioners and webmasters lately (if it ever left).

Date: 2006-06-06

Choose Customer Words, Not Organization Words
An organizational structure that may work very well for your internal needs may not work at all well for your customers. Here's why.

Date: 2006-05-23

Web Analytics: Make A Plan And Stick To It
When it comes to analyzing your web site statistics, what's infinitely more important than the numbers themselves is the actual trend that they portray.

Date: 2006-05-09

SEO For Google
This article is part three of a four part series on optimizing your website for the the three major search engines.

Date: 2006-04-25

Interesting Uses For RSS Feeds
The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways.

Date: 2006-04-11

Thinking Up A Great Domain Name That's Still Available
I'd be a zillionaire if I earned a dollar each time someone complains that all the great domain names are already taken.

Date: 2006-03-27

Seth Godin On The Future Of Blogs
Seth's premise that multiple posts per day "make it easy to lose loyal readers."

Date: 2006-03-14

Do's and Don'ts of Launching a Small Business Website
Launching a small business website can seem like an enormous task, although it does require some research, if done right it might be just the marketing tool your business needs.

Date: 2006-03-07

Search And Branding
There's an excellent interview at iMediaConnection with Ron Belanger from Yahoo about the intersection of search marketing and branding. A good quote from Belanger on the merits of SEO and SEM for branding...

Date: 2006-02-14

Marketing Plans And Goals: Website Essentials
Every website needs a promotional and marketing plan to ensure that the goals and objectives of the business's website are achieved.
The site also requires a clear definition of those goals to ensure the best plan is formulated to reach them. In the make believe world of the movies...

Date: 2006-01-23

Blog Posts: Out Of Topic Ideas?
Blog posts use up all of your best ideas. Right? You dream up the concept for your latest literary or technical masterpiece of a post, you write it into the blog posting interface, publish it, and voila.

Date: 2006-01-03

2005 Archive

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