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Pinterest Opens DIY Promoted Pins To All SMBs In The US

By Ritu Sharma

March 17, 2016

Pinterest has announced that they are opening the Pinterest Ads Manager for all small and medium sized businesses in the United States.

Pinterest Ads Manager has a bulk editor and advanced measurement to enable businesses to manage more campaigns at once and track the impact of Promoted Pins.

More targeting options are have been introduced which will ensure reaching the right audience at the right time.

Pinterest said:

Interest targeting – We know more about our audience’s interests than any other platform, which is why we’re offering targeting against more than 420 interests (up from 30 previously), including healthy recipes, street style, baby gear and even sustainable architecture.

Keyword targeting – Pinterest search is different: Pinners explore in a consideration mindset, open to new ideas for things to do in the future (compared to other search platforms, where you already know what you’re looking for). We have made keyword targeting more precise and relevant, enabling partners to reach Pinners [...]

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