Be sure to add $$myusername$$@$$mydomain$$ to your address book or safe sender list.

SmallSiteNews
The Two Questions to Answer Before Building a Community for your Business

By David Spinks

February 17, 2016

When someone asks for advice for how to build a community for their business I always start by asking the same two questions:

  • Why is community valuable to your business?

  • Why is community valuable to your potential community members?

  • I think those are the most important two questions that a business has to answer. And it’s scary how often they don’t even think about it before they start building their community.

    Why is community valuable to your business?
    At the end of the day you’re building a business and your community has to achieve your business goals. So before you start building a community you have to understand exactly what those business goals are.

    Where will community fit into your business? Will it drive acquisition? Product feedback? Support? Customer success? Content?

    Take it further. How will you tie community back to the bottom line? How will it drive revenue or reduce costs?

    Get as specific as possible before you get started, not after.

    Why is community [...]

    Continue Reading
     
     
    Today's Top Videos:
    Google Preps Series of Hangouts To Discuss AMP Ahead of Launch
    Later this month, Google will begin sending search traffic to Accelerated Mobile Pages (AMP), and to get webmasters and publishers ready, they'll be hosting a series of hangouts around various elements. [...]
    Watch Video
    Google Docs, Sheets & Slides Just Got A Lot Better On Mobile
    Google jus announced that it is finally adding mobile comments to Docs, Sheets and Slides. [...]
    Watch Video
    A Quick Guide To Gmail Ads
    For months, Google has been releasing quick video tutorials as a series called "AdWords in Under Five Minutes". It's been a while since they released one, but this week, they released a new one about Gmail ads. [...]
    Watch Video
     

    --This email is a service of SmallSiteNews--


    2016 iEntry, Inc. All Rights Reserved Privacy Policy Legal

    To Be Taken Off This Mailing, Visit This Page.
    For other support inquiries go here.