Be sure to add $$myusername$$@$$mydomain$$ to your address book or safe sender list.

SmallSiteNews
You Will Never Be This Honest In Your Marketing

By Jay Baer

November 17, 2015

Trust is the foundation upon which ALL business success is built. Without trust, nothing else matters. Price doesn’t matter. Customer service doesn’t matter. Marketing sure as hell doesn’t matter. Trying to succeed in business without trust is like trying to drink coffee without a cup.

One of the very best ways to gain and keep trust is to be disproportionately open and honest. Authenticity and humanity shock customers and potential customers into wanting to do business with you, because they have been conditioned to believe that nearly all companies are either lying or hiding something.

It’s been documented over and over in multiple books that forthrightness and transparency (or at least translucency) creates trust, which creates kinship, which creates customers, which creates profits. Yet, it’s still a rarity in business. Why?

Most companies simply do not have the courage to be plain-spoken, because doing so flies in the face of the shaded double-speak that passes for business communication these days.2 (Read Josh [...]

Continue Reading
 
 
Today's Top Videos:
Boomerang: The New Instagram App For Animating Your Pics
Boomerang is a new app from Instagram that lets you capture quick video loops, or as the company puts it, "turn everyday moments into something fun and unexpected." [...]
Watch Video
Bing Ads Get Remarketing Capabilities (Finally)
Microsoft announced that remarketing in Bing Ads is now available to advertisers. This lets you target people who have visited your website before. [...]
Watch Video
A Look at Microsofts New Windows 10 Devices
Microsoft just unveiled new Surface, Lumia, and Microsoft Band devices including the new Surface Book, Surface Pro 4, Microsoft Band 2, Lumia 950, Lumia 950 XL and Lumia 550. [...]
Watch Video
 

--This email is a service of SmallSiteNews--


2015 iEntry, Inc. All Rights Reserved Privacy Policy Legal

To Be Taken Off This Mailing, Visit This Page.
For other support inquiries go here.