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Are You A Marketing Dinosaur?

By Jim Connolly

October 20, 2015

How well do you understand digital marketing and is it providing you with regular, high quality clients or sales?

I was thinking about this recently, when a friend drove me into Lincoln for lunch. We're around the same age [I'm 50 in a few weeks]. I noticed his car radio was on a station, which plays tunes from the 1980's and 1990's. He explained that he only listens to oldies. If you ask people over the age of 45 what they tend to listen to, you're likely to be told something similar.

It's as if some people reach a certain age and then close their mind to new musical influences.

Worryingly, I find that many business owners have a similar attitude when it comes to digital marketing.

And it's losing them a fortune.

Digital dinosaurs
I call these business owners digital dinosaurs. That's because they are slowly becoming extinct.

  • They know what social networks are, but have no idea how to use them as marketing tools. So, they spray them with links and wonder why nothing [...]

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