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Can You Be Content Without Getting Complacent in Your Web Marketing?

By Stoney deGeyter

May 19, 2015

It's always tough to find the balance in life between being content and getting complacent. Contentment means you're happy where you are. If you're not careful, contentment can lead to complacency, which means you're no longer striving to be better.

Yet, if you are always striving for something more, does that mean you're not content? Not necessarily.

As with life, we try to find that balance between being content and complacent in our web marketing efforts. Translated, we want our clients to be happy with the work we've done but not so happy that they don't see the value in continuing to push ahead.

Think of SEO as trailblazing. You can reach a point and say, I'm happy with the progress we've made. But that doesn't mean you stop blazing new trails. If you keep going, you can still discover new things. Once complacency sets in, you're done discovering and you just want to rest on past successes.

The world is full of companies that died (or are dying) of complacency. Those are the companies that [...]

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