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What is social media's "revolving door" effect on your business?

By Arik Hanson

April 1, 2015

Had a good conversation with a client the other day about social media churn.

As usual, we were both lamenting the lack of really good junior- to mid-level talent in the digital space. Sure, there are a TON of people out there with the experience to do some of these jobs. But, doing them WELL? That's another story.

The bigger issue though–is "the churn." Or, the "revolving door effect."

The fact that you hire social media/digital talent, they stick around for a year or two, and they're gone. Off to greener pastures. Off to a bigger role.

Leaving you stuck–and holding significant business risk.

Let's look at a few of the more specific risks for businesses:

Social accounts often go dark–for months at a time
When a company loses a vital piece of its social media talent, social accounts often go completely dark for 3-4 months at a time while the company seeks to rehire for the position. That might not seem like the end of the world, but what if you have customers asking you questions on [...]

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