Be sure to add $$myusername$$@$$mydomain$$ to your address book or safe sender list.

What is social media's "revolving door" effect on your business?

By Arik Hanson

April 1, 2015

Had a good conversation with a client the other day about social media churn.

As usual, we were both lamenting the lack of really good junior- to mid-level talent in the digital space. Sure, there are a TON of people out there with the experience to do some of these jobs. But, doing them WELL? That's another story.

The bigger issue though–is "the churn." Or, the "revolving door effect."

The fact that you hire social media/digital talent, they stick around for a year or two, and they're gone. Off to greener pastures. Off to a bigger role.

Leaving you stuck–and holding significant business risk.

Let's look at a few of the more specific risks for businesses:

Social accounts often go dark–for months at a time
When a company loses a vital piece of its social media talent, social accounts often go completely dark for 3-4 months at a time while the company seeks to rehire for the position. That might not seem like the end of the world, but what if you have customers asking you questions on [...]

Continue Reading
Today's Top Videos:
What To Expect From Skype For Business
Back in November, Microsoft announced that Lync would become Skype for Business, and that it would come with a new client experience, new server release, and updates in Office 365. [...]
Watch Video
Here's An Hour of Google Helping Small Businesses
If your'e a small business still trying to navigate this thing we call the web and to figure out how to best get Google to treat your site well, you might want to watch the latest video from the Google Webmasters YouTube channel. [...]
Watch Video
Instagram Just Gave Brands a New Photo Feature That Regular Users Would Love
Instagram is testing a new way for brands to deliver ads on the network, and it's something that the average user would probably kill to have access to. [...]
Watch Video

--This email is a service of SmallSiteNews--

2015 iEntry, Inc. All Rights Reserved Privacy Policy Legal

To Be Taken Off This Mailing, Visit This Page.
For other support inquiries go here.