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How to create marketing that people will believe

By Jim Connolly

March 3, 2015

One of the most important questions in business, is this:

"Why should a prospective client [or customer] trust me?"

Here's why that question is so important.

Trust and belief
Unless people believe what you say, none of your marketing is worth a dime.Trust is what builds belief. Trust is essential before someone will hire you. Trust is also what makes people feel comfortable recommending you. Trust is the foundation of your marketing. Period.

Take a look at your marketing and [...]

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