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September 30, 2014
Helen Nesterenko Don't chase the buzz: why clickbait titles hurt your business.
By Helen Nesterenko
We all can recognize a clickbait title. If you don't, just go to or other news aggregation sites' front pages. Clickbait titles are sensationalist at best, often ridiculous, and sometimes dangerously misleading. "Pop star (or politician) admits to being half-alien!" "Dead actress's unclothed image appears on tortilla!" "Use this easy trick with your ear wax to lose weight!"

Yes, clickbait is all over the web, and it is embarrassing to be compelled admit having actually clicked through to see these ludicrous 'stories'.

The vast majority of the time, such valueless links actively waste readers' time. The content is seldom even related to the title, and almost never interesting on its own. It can even expose the user to actual damage and inconvenience. [...]

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Recent Articles:
How to impress your new client in the first 30 days
You just signed that new client.

You're excited. Anxious to get started.

And you want to knock their friggin socks off out of the gate.

But, how the heck do you do that? How do you really make a great impression on that new client right away in that first month (other than the obvious–do great work)?

A few things that have worked for me over the years–both on the independent and agency sides:

Under-promise and over-deliver
This is key. Resist the urge to make crazy promises [...]
How to find the income, energy and inspiration you need! Do You Know Who Your Best Customers Are? Usability Is My Drug of Choice
Let's talk about money. Do you know what's really, really difficult? Trying to make money by doing something you're not passionate about. Yet, that's exactly what the majority of business owners do. Paradoxically, it's also why most will [...] Podcast: Play in new window | Download (Duration: 13:49 — 12.6MB) Some of your customers are so happy with your business they are telling their family, friends and co-workers about you. But do you know who they are? This podcast explores how to identify those customers and help them spread the good word about your company, [...] Web site usability and information architecture are still my drug of choice. Whenever I feel close to quitting, I find others who not only believe in the value of UX work, but explain its value better than I can. UX is the New SEO UX is the [...]
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