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September 9, 2014
Arik Hanson How to impress your new client in the first 30 days
By Arik Hanson
You just signed that new client.

You’re excited. Anxious to get started.

And you want to knock their friggin socks off out of the gate.

But, how the heck do you do that? How do you really make a great impression on that new client right away in that first month (other than the obvious–do great work)?

A few things that have worked for me over the years–both on the independent and agency sides:

Under-promise and over-deliver [...]

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- MarketingNewz - InvestNewz - AdvertisingDay
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