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June 3, 2014
John Jantsch When Does a Customer Actually Become a Customer?
By John Jantsch
For most businesses a customer becomes a customer when they buy a product, sign a contract or agree to terms of a deal. But I wonder if that view of the journey to convert leads to sales misses the bigger reality.

What if, just for conversation sake, you began to view someone looking into your services as a customer. Or, better still, someone just beginning to talk about what they learned at your free workshop as a customer?

Now, it's true, neither of the above "customers" has paid you a dime, but what if you began to run your entire business as though your job was not one of selling someone, but one of doing everything you could to build trust in those who expressed interest. [...]

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Today's Top Videos:
WordPress Founder Talks To LinkedIn About The Future Of Publishing WordPress Founder Talks To LinkedIn About The Future Of Publishing
This video's about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Understanding the Workforce: The Latest Buzz on Talent Trends...
LinkedIn recently held a webinar discussing the "latest buzz and talent trends" related to recruiting, staffing, and hiring. The company has now put it on YouTube for all to view. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Matt Cutts On How To Get Google To Recognize Your Mobile Pages
Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]
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Recent Articles:
A Sure-fire Way to Make Your Business Stand Out
Have you noticed a dip in your social life since Facebook came to town?

Once upon a time, if you wanted to catch up with friends to find out what they'd been up to, you'd arrange to meet up for coffee, lunch or a drink after work. You'd be on the phone regularly, chatting about the latest gossip.

Today, there's been a shift in this type if socialising. Now, you can keep fairly well informed about what's going on by checking your Facebook timeline. All your friends' latest news is there so you [...]
How an Explainer Video Will Help Your Business Could Your Small Business Be The Next Hacking Victim? (Video) Are You Using The Right Kind Of Marketing?
What's an explainer video? It's a great tool that quickly gets across the message about the benefits of your product or service to your audience. Hmm...that sums up this whole post really. But as it's a bit short, let's have a think about [...] What if you woke up one day, hopped on over to your website and found it didn't exist anymore?

Or checked your business bank account and the balance was a big fat zero?

Or discovered all of the customer data (including credit card numbers) had been stolen from your business by a hacking group?

Doesn't sound [...]
Many small business owners make the mistake of using the wrong type of marketing for their business. For example, did you know there is a huge difference between Internet marketing sites and marketing sites? Well, there is. If you're [...]
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