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SmallSiteNews (Enable Images to Fully Enjoy)
January 22, 2014
Jim Connolly Why your business needs to be Meaningfully Different
By Jim Connolly
Despite what many people believe, small businesses are not merely smaller versions of big businesses. They are different in one very important way.

Here’s the difference

The largest companies, from Apple to MacDonald’s, have to stick to a standardised way of doing things. It’s all about consistency. There is a company way of doing things and the employees need to operate within that framework. iPhones and Big Macs look the same at every store and the way they are served to you is also as close to identical as possible.

With a small business, success comes from doing the exact opposite. It comes from individuals within the small business, being human and expressing themselves… doing work that is meaningfully different. [...]

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Recent Articles:
Trends That Should Be a Part of Your Social Media Marketing Training in the Coming Year
This is the best time to co-opt a social media course to get your marketing team up and running by developing its social media marketing skills. But social media is a series of dynamic entities that are constantly changing. So it will also help to make your in-house team aware of the newest Google algorithms rolled in, the latest popular social media that customers are spending their time on and ways to make their social media training go a long way.

Here are some suggestions on how to make the most successful [...]
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The Most Efficient Way to Sell More Why is Your Content Failing? Customer Reviews the Hidden Local SEO Gem
Just as writing does more than produce words and sentences, speaking, or at least organizing and then verbalizing your point in an effort to persuade, is at its core what the fine art of selling has always represented. Back before radio, TV and [...] You’ve read all the blogs and advice telling you that content is the best way to market your business on line. Religiously, you’ve followed all the advice of the experts, generated loads of content, created your own content strategy and yet, nothing’s happening. Your content isn’t drawing in the traffic promised [...] Free ebook – Marketer’s Guide to Customer Reviews Content, content, content – that’s the message that marketers have been sending over the last few years and with good reason – customers expect to find it and [...]
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