|January 22, 2014|
|Why your business needs to be Meaningfully Different|
|By Jim Connolly|
| Despite what many people believe, small businesses are not merely smaller versions of big businesses. They are different in one very important way.
Here’s the difference
The largest companies, from Apple to MacDonald’s, have to stick to a standardised way of doing things. It’s all about consistency. There is a company way of doing things and the employees need to operate within that framework. iPhones and Big Macs look the same at every store and the way they are served to you is also as close to identical as possible.
With a small business, success comes from doing the exact opposite. It comes from individuals within the small business, being human and expressing themselves… doing work that is meaningfully different. [...]
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