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December 3, 2013
John Jantsch The Most Efficient Way to Sell More
By John Jantsch
Just as writing does more than produce words and sentences, speaking, or at least organizing and then verbalizing your point in an effort to persuade, is at its core what the fine art of selling has always represented.

Back before radio, TV and certainly before all these online platforms, the best orator won the argument, the election and the sale.

While you may never grow to consider yourself an orator of any stripe, there’s a good chance you use your spoken word to convince and convert.

So, what I’m suggesting is that you proactively take this up a notch and add public speaking to the mix as a way to build authority, demonstrate expertise AND increase your sales efficiency. [...]

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Recent Articles:
Why is Your Content Failing?
You’ve read all the blogs and advice telling you that content is the best way to market your business on line.

Religiously, you’ve followed all the advice of the experts, generated loads of content, created your own content strategy and yet, nothing’s happening.

Your content isn’t drawing in the traffic promised by the experts.

What’s gone wrong? [...]
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Customer Reviews the Hidden Local SEO Gem How to get better results without working harder 6 Tips for Making Your Content More Shareable
Free ebook – Marketer’s Guide to Customer Reviews Content, content, content – that’s the message that marketers have been sending over the last few years and with good reason – customers expect to find it and search [...] I have a business development tip for you today, which is essential to the success of your business.

Most small business owners are busy people. They work hard. They work long hours, too. Yet, very few make the kind of progress they would like. All that movement and hard work isn’t getting them where they want their business [...]
I’ve been writing pithy columns like these for a long time. And there will always be a place for short-form writing, as well as longer articles and stories, whether it is published on the Internet, on paper or both. But on the [...]
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