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July 9, 2013
Jim Connolly Why isn't your marketing working?
By Jim Connolly
Many small businesses are using the totally wrong marketing strategy and tactics.

Could you be one of them?

Well, if you’re not getting the sales or attracting as many new clients as you need, it’s possible.

Why does this happen?

Where did you get your marketing strategy from?
There are lots of reasons people find themselves using the totally wrong approach with their marketing. Here’s one I see every day, which is extremely common.

Some popular marketing sites are written by people (and largely for people), who make their money selling general marketing related ebooks, affiliate products, webinars etc. You know the sites I mean – They talk about ‘building your list’, rather than ‘building your community’ and relentlessly cross promote each others ‘information products’. [...]

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