|May 7, 2013|
|How to Make Strategy More Than a Nice Idea|
|By John Jantsch|
| Few things are more confusing to business owners and marketers than the idea of marketing strategy.
I think that’s due in part to simple misunderstanding by many who try to apply the concept, but it’s also due to the fact that strategy is very malleable – that is to say, it can be many things.
A very solid way to define business strategy is the effective use of resources to reach stated objectives. Perhaps a more tangible way to define marketing strategy would be the effective use of resources to create and communicate a valuable and profitable difference in the marketplace.
Either way you can see there’s lots of room for interpretation. [...]
||Today's Top Videos:|
|Sheryl Sandberg Talks Women and Leadership on The Daily Show|
|Facebook COO Sheryl Sandberg dropped by The Daily Show with Jon Stewart Wednesday night to promote her new book Lean In. The conversation mostly focused on her message in Lean In of equality in the workplace and changing how we think about successful women. [...]|
|Take 20 Minutes And Get Better At Google's Enhanced Campaigns|
|Google has posted a new Hangout discussing how to upgrade to and use its new Enhanced Campaigns features in AdWords: [...]|
|Turn Sites into Playable Mazes with New Chrome Experiment|
|Since the NCAA tournament started today and we know you're not doing any real work anyway, how about a fun little game to waste more of your time? A new Chrome Experiment lets you turn almost any site into a giant, 3D maze that you can play. [...]|
|Let Leonardo da Vinci inspire your creativity|
| On the anniversary of Leonardo da Vinci’s birthday, I am reminded of something da Vinci said, which had a huge impact on me.
Today seems an appropriate time to share it with you.
“Iron rusts from disuse; stagnant water loses its purity and in cold weather becomes frozen; even so does inaction sap the vigour of the mind.” ~ Leonardo da Vinci, Notebook I ...]
|Business owners: Never confuse silence with satisfaction||Twelve Not-So-Obvious Tips to Help Small Business Owners Prosper||Stop writing for Google. Really. Stop it.|
|In business, we need to ensure we don’t confuse silence with satisfaction. Why? Because there is a sizeable percentage of the population, who dislike any form of confrontation. If they receive an average or below average service, they will [...]||Here’s something for the night table and a little late night reading… Starting a small business is hard work. Joseph Callaway has been there, and he shares twelve unexpected tactics—all centered on putting clients first—that will help your company to succeed. In his book he touches on Twelve Not-So-Obvious Tips to Help [...]||As a passionate advocate for small business owners, I want to make a plea to you: Stop writing your blog posts and web copy primarily for Google. Earlier today, I spoke with a business owner who wanted to know why the ‘traffic’ [...]|
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