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SmallSiteNews (Enable Images to Fully Enjoy)
March 26, 2013
Jim Connolly Business owners: Never confuse silence with satisfaction
By Jim Connolly
In business, we need to ensure we don’t confuse silence with satisfaction.

Why? Because there is a sizeable percentage of the population, who dislike any form of confrontation. If they receive an average or below average service, they will choose to be courteous and say nothing, rather than complain.

Not everyone complains

• Some customers are too polite to complain about a product that disappoints them. They just won’t buy it again.

• Some diners are too polite to complain about the poor quality of the food they receive. They just won’t eat there again. [...]

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Twelve Not-So-Obvious Tips to Help Small Business Owners Prosper
Here’s something for the night table and a little late night reading… Starting a small business is hard work. Joseph Callaway has been there, and he shares twelve unexpected tactics—all centered on putting clients first—that will help your company to succeed. In his book he touches on Twelve Not-So-Obvious Tips to Help Small Business Owners Prosper:

• Change your thinking about why you exist. [...]
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As a passionate advocate for small business owners, I want to make a plea to you: Stop writing your blog posts and web copy primarily for Google. Earlier today, I spoke with a business owner who wanted to know why the ‘traffic’ to her [...] Sometimes we get stuck in our businesses.

The status quo becomes pretty comfortable compared to the alternative — change. [...]
Running a successful blog is a real labour of love. It’s hard work, never ending, but can be very rewarding. But what happens when your analytics show that your audience is in decline? Rather than scream, hide in the nearest cupboard [...]
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