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SmallSiteNews (Enable Images to Fully Enjoy)
February 26, 2013
Jim Connolly Stop writing for Google. Really. Stop it.
By Jim Connolly
As a passionate advocate for small business owners, I want to make a plea to you: Stop writing your blog posts and web copy primarily for Google.

Earlier today, I spoke with a business owner who wanted to know why the ‘traffic’ to her website and blog was not converting into business or sales leads. According to her analytics software, around 400 visitors arrive on her sites each day, then leave again without making a purchase, making an inquiry or subscribing.

She wanted to know what was wrong.

As her problem is extremely common, I thought I would share what I found with you, along with how to avoid falling into the same trap. [...]

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Today's Top Videos:
Here's Why Google Doesn't Turn Off Toolbar PageRank Here's Why Google Doesn't Turn Off Toolbar PageRank
Google's Matt Cutts is back online, he's been steadily putting out new Webmaster Help videos on a daily basis. It will be interesting to see how long this continues. [...]
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Here's Eric Schmidt's Entire Cambridge Speech [Video] Here's Eric Schmidt's Entire Cambridge Speech [Video]
Google executive chairman Eric Schmidt continues to make headlines. In fact, though he handed the CEO reins to Larry Page in 2011, he may still grab more headlines than page thanks to things like his imaginative speeches and a recent trip to North Korea. [...]
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First Clip From jOBS Hits The Web [Video] First Clip From jOBS Hits The Web [Video]
Entertainment Tonight has posted the first clip we've seen from the upcoming Steve Jobs biopic jOBS, starring Ashton Kutcher and Josh Gad as Jobs and Steve Wozniak. The clip features the duo in a scene talking about Wozniak's operating system. [...]
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Recent Articles:
Improving Your Business Processes Can Improve Your Bottom Line (Video)
Sometimes we get stuck in our businesses.

The status quo becomes pretty comfortable compared to the alternative — change.

But that’s not a real good idea for a small business. Especially when it comes to our business processes.

Have I ever told you the ham story? It’s a classic.

The basic premise is that sometimes people do things just because they’ve always done them that way. [...]
Read More...
Why is Your Blog Audience Declining? Doubtliers: Erroneous Lessons From The Exceptional A Small Business Advisory Board Can Take You To The Next Level [VIDEO]
Running a successful blog is a real labour of love. It’s hard work, never ending, but can be very rewarding. But what happens when your analytics show that your audience is in decline? Rather than scream, hide in the nearest cupboard or burst [...] There are great lessons to be learned from many exceptional companies like Google, Apple and Amazon. But, can you just copy the best practices from these amazing companies and use them to succeed at your own business? I doubt it. [...] Do you ever feel alone? Surrounded by all the things you have to do and nowhere to turn? The life of a small business owner can feel like a heavy burden at times. Wearing all the hats to keep your business cranking along at a profit can get [...]
Read More... Read More... Read More...
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