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January 2, 2013
Dharmesh Shah Doubtliers: Erroneous Lessons From The Exceptional
By Dharmesh Shah
There are great lessons to be learned from many exceptional companies like Google, Apple and Amazon. But, can you just copy the best practices from these amazing companies and use them to succeed at your own business? I doubt it.

There is risk of pulling out the wrong lessons from these outliers. To be exceptional, they have to be the exception — not the rule. Often, what worked brilliantly for them might be a blunder for you.

If you or one of your colleagues ever make arguments that sound similar to these, take a step back and question your assumptions:

"This worked for Apple and Steve Jobs..."

"But, Google does it this way, and they've done really well..."

"That didn't seem to stop Amazon..." [...]

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