A collection of news and articles covering the latest developments for webmasters and site owners seeking to enhance their online properties. Building better websites for business
August 31, 2010
Gaining Awareness Through Link Building
By Eric Ward

Many people have asked me why, after working with my own private perl scripts for 15 years, I decided to create link building software called Link Insight, with the help of the highly regarded search intelligence firm AdGooroo. Link Insight is based on what I've learned as I enter my 16th year of link building this November.

My motives were both business and personal. When I hear people talking abut link building software, they almost always focus on the time such software saves. What they don't talk about as much is the impact (or lack of) it has on either click traffic or search rank. Over the years I have probably tested and used over 100 different programs that in one way or another assisted with some aspect of the link building process. Many are long gone. Some are wonderful and incredibly powerful, others should be taken off the market.

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