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Hoarding Links Could Be Hurting Your SEO Ranking By Patrick Hare A common piece of advice given to webmasters by Google is to create a site as if search engines did not exist. In the world of search engine optimization (SEO) this hint carries a good piece of value when it comes to link building practices. Basically, if you are soliciting links, but not providing links from your own site, you are going to look like a "link hoarder." When you consider that search engines base part of their algorithms on the relationship between sites, hoarding links can be counterproductive. Search engines like to index sites that they believe will be useful to the average person. These sites have certain attributes in common, such as references to other sources of information on the World Wide Web. Originally, some of the most popular sites on the Internet, like Yahoo, were basically categorized lists of web pages that were recommended by other users. Similarly, early incarnations of Google made a greater use of the DMOZ directory in its results. Even today, Wikipedia results generally show up at least once in the top 10 for a query, which indicates the value of a reference resource. Continue Reading

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