Making Your Site Optimized For Mobile Devices

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10.19.09

By Manoj Jasra

We have obviously moved into the era of mobile now and to help websites transition their content to mobile, Google has put together a great article on how to speed up the mobile web.

Mobile internet usage is skyrocketing worldwide. Throughout 2009, 50% of all new internet connections worldwide are coming from phones (eMarketer, 2008 and 2009). Google internal data shows that as mobile browsers improve, users' browsing habits increase.

Mobile browsers render web pages differently from desktop browsers, so some steps are needed to make them work well on phones. This article contains some basic technical and non-technical tips for making your web content faster and more suitable for consumption on mobile devices.

Below are some of the best practices:

• Provide an obvious link to the mobile version from the desktop version.

• Use a conventional mobile URL, and advertise it.

• Make the user interface work for mobile devices.

• Format your website for a range of mobile browsers.

• Reduce the number of requests and the amount of data transferred.

• Minify your code.

• Eliminate redirects.

• Load contents lazily.

• Use CSS3 instead of images where possible.

• Plan for the lowest common denominator.

• Test, test, test.

Comments

About the Author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com

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