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12.16.08 Getting Google Analytics On Your Site By Rich Brooks Google Analytics is a powerful traffic reporting system that will provide insight on how people find your Web site and how they behave once they get there. It's a required component of any Web marketing strategy. This post is kind of a how-to of getting Google Analytics setup on your Web site, whether you're a DIYer or you want to provide the necessary snippet of code to your Web developer to keep your update costs down. Step 1: Get a Google account. Chances are, you may already have a Google account; if you have a gmail address, you already do. However, you may want to create a new Google account specifically for your Web site, separate from your personal Gmail. If so, start by visiting http://www.google.com. In the top right corner you should see a Sign In link. Click it.
This will take you to a login page that will also allow you to Create an Account Now. Click it. In order to create a new account you'll need to enter your current email address and a password. If you already have a Google account you won't be able to use the same email address here. Continue reading this article. About the Author: Rich Brooks is president of flyte new media, a Web site design and Internet marketing company in Portland, Maine. Flyte works with small businesses to build professional Web sites that often include e-commerce, Flash and content management systems. They promote their clients' sites through search engine optimization, e-mail marketing, business blogs and social media. You can follow him on Twitter at http://twitter.com/therichbrooks. |
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